Santa Cruz Bikes: How We Roll – Bike Portrait

August 7th, 2012

By Factory Jackson in Lifestyle

It goes without saying that cool and interesting people ride cool and interesting bikes and if they’re in the business of making them too, well… “As a brief interlude before our How We Roll series commences, we present quite literally ‘How We Roll’ to the Cannery! A small collection of the people, their bikes and dogs on their morning ride to work at the Santa Cruz Bicycles factory in sunny Santa Cruz.” After reading an article in Singletrack recently about the scene in SC, this all makes perfect sense. I need to move there!

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