Lezyne: Danny MacAskill
February 29th, 2012
YouTube’s favourite two wheeled superstar Danny MacAskill has signed with US bicycle accessory manufacturer Lezyne, who are hooking Danny up with all necessary tools he needs to keep his bikes in shape. Danny isn’t just famous for his unbelievable performances of style and individualism within mountain biking, but he is also an inspiration for many thousands of people worldwide. His unbelievable riding challenges Danny’s physics as well as his equipment which has to suffer a high level of attrition. As everybody knows, that means a lot of puttering on the bikes. Especially because of the extreme degree of exposure on his bike, it is absolutely important for the former bike mechanic to have reliable and robust tools at his disposal.
A partnership with premium bicycle accessory manufacturer Lezyne was actually a self-evident cooperation: “I was working on my bike with just some nasty multi-tools my friend gave me. Because of my formation as bike mechanic I was used to nicer tools and I remembered a Lezyne multi tool, which was top. I checked out some other Lezyne products on the net and thought, it would be cool to approach that company. I liked their brand image – and more important – knew they made good stuff. So we got in touch and it’s great that we’ve managed to work together”, comments Danny on the deal with Lezyne.
The like reports Ulrike Schlifske from Lezyne (European Sales & Marketing Manager): “When Lezyne was first approached by Danny, his reputation preceded him. We at Lezyne were very impressed by his superhero skills, his accolades and his You Tube success. Those reasons alone would be enough for any company to want their products to be associated with Danny.
But once we sat down with Danny, we realized we weren’t just sponsoring a rockstar, Danny is a classy, down to earth guy who serves as a true role model for the sport and inspires the world. We are more than proud to call Danny MacAskill a Lezyne Ambassador.”
Please join Lezyne’s Facebook page here and stay tuned to Factory Jackson where we’ll have some great reviews of Lezyne equipment through the year!