For some of us, seeing someone else riding a bike identical to your own is a common occurrence and one that can be a bit frustrating. Santa Cruz have heard these cries and rolled this out; the CCCP or Custom Colour Choice Program. This puts the would be owner of a new SC rig in full control of the end product. This platform is amazing and one that I hope other manufacturers see as only a positive attribute to mountain biking and individualizing our rides. Hopefully they’ll roll this out for their carbon frames real soon as I can think of one frame that really needs a lick of brightness…

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