Nukeproof and Saracen have gone down an unusual routes to build their brand, especially when their name and subsequent brand image conjure up anything but bad ass mountain bikes and to be honest, have given themselves a boat load of extra marketing to enforce that the brand has changed and for the better. Personally I’d just hire a bad ass marketeer and start a new brand and put the money you’d spend on buying the rights to the old, existing name and put that into hiring some well known ripper to ride it. At the end of the day though, the Scalp and Myst are game changers and having ridden both, are pretty good bikes and that the prices they come in at, well, it should hopefully get more riders into DH.